NEWS
The Most Overlooked IP Risks in Cosmetic ODM — And Why Beauty Brands Can’t Afford to Ignore Them
2026-05-28
Many beauty brands focus on speed and product trends when working with ODM suppliers but overlook serious intellectual property risks. From packaging design and mascara brush patents to shade naming and marketing visuals, this article explains the most common infringement issues in cosmetic ODM and how brands can reduce legal and platform risks in the US and European markets.
2026-05-28
This article explores how beauty brands can avoid ingredient-related controversies by improving formula safety, preservative systems, and sensitive-skin compatibility. It also highlights why reliable cosmetic manufacturing partners are increasingly important in the US and European beauty markets.
Why Do So Many Viral Mascaras Have Such a Short Lifecycle? Supply Chain Stability Is the Real Key
2026-05-27
Many viral mascaras fail not because of weak marketing, but because of unstable supply chains. This article explains how raw material shortages, formula inconsistencies, and production issues can quickly damage product reputation. It also explores why beauty brands increasingly prioritize reliable manufacturing partners to maintain long-term bestseller products.
Why So Many Private Label Makeup Brands Fail — And Why MOQ Is Usually the Real Problem
2026-05-27
Many private label beauty brands fail not because of poor products, but because of high MOQs that create inventory and cash flow pressure. This article explains why low MOQ and flexible manufacturing are essential for emerging beauty brands in Europe and North America, especially in eye makeup categories like mascara, eyeliner, brow products, and lash serums.
winnie.zhong@gueryoung.com
We have 10 years of experience, focusing on the development and sales of high quality eyelash growth serum, mascara, eyebrow gel, eyebrow color and other products. We also offer custom services, from tube
design to cosmetic fillings and packaging
Room 1, C3 Factory Building, No.8803 Zhuhai Avenue, Lianwan Industrial Zone, Pingsha Town, Gaolan Port Economic Zone, Zhuhai, Guangdong,China
andy.li@gueryoung.com
lynn.zhou@gueryoung.com
niki.xu@gueryoung.com