How Can Co-Branded Makeup Under €3 Boost Fashion Sales by 30%? Low-Cost, High-Impact Strategy for Apparel Retailers

Source： | 作者:selina | Release time:2026-01-15 | 22 Second visit: | Share:
This article explores how fashion retailers, distributors, and buyers can increase apparel sales by up to 30% by integrating co-branded makeup products priced under €3. Through market insights, European case studies, and 15 actionable retail tips, it shows how private-label cosmetics can become a high-margin, low-risk addition to any fashion channel.

Introduction – Cross-Selling Potential

In today's increasingly competitive fashion retail landscape, cross-category bundling is emerging as a key growth lever. One of the most effective yet often overlooked combinations is makeup + fashion — particularly when using low-cost, ready-to-sell beauty items.

Retailers are now discovering that introducing high-margin makeup products priced under €3, such as an eyelash curler and mascara set, can significantly increase apparel sales by up to 30%. These compact beauty items not only enhance the visual shopping experience but also act as subtle purchase triggers, especially when placed near fitting rooms, checkout areas, or featured as part of a complete “look”.

With minimal inventory risk and strong consumer appeal, these add-on products offer a powerful way to increase average order value (AOV), improve in-store engagement, and drive higher customer satisfaction.

Market Trends & Case Studies

According to The Business of Fashion and McKinsey's 2025 Fashion Outlook, fashion-beauty crossovers are no longer reserved for luxury brands. Mid-sized and independent retailers are now leveraging co-branded beauty SKUs to drive loyalty and margin.

Here are 4 real examples from the EU fashion market:

  1. ZARA Beauty: By adding mascara and lip gloss testers near changing rooms, ZARA reported a 47% increase in average dwell time and a 31% boost in apparel conversion rates among female shoppers.

  2. Léa Studio (Paris-based concept store): Partnered with a local beauty lab to offer budget-friendly eye makeup near accessories. In the first month, sold over 300 units of mascara sets, and saw a 27% rise in clothing bundle sales.

  3. Naples-based Fashion Showroom: Introduced a Fall/Winter “Look & Lashes” kit (mascara + curler + styling tips card) for only €2.6. This became a hot B2B sample, with multiple fashion agents placing repeat bulk orders after trials.

  4. NAC Fast Fashion (Germany): Launched private-label eye makeup products with custom branding. Within the first month, makeup contributed 8% of total GMV, doubled in-store visits through social media buzz and in-store sampling.

These success stories highlight the potential of co-branded, low-cost makeup to drive multi-category sales — creating a seamless, on-brand shopping experience that converts browsers into buyers.

15 Ways to Create a Differentiated Retail Experience

  1. Place makeup products near checkout for impulse purchases

  2. Add mini POP cards with “style + makeup” pairing tips

  3. Offer free beauty samples with apparel purchases

  4. Feature mascara testers beside fitting room mirrors

  5. Launch limited-edition co-branded packaging

  6. Include “full look” gift sets during seasonal campaigns

  7. Train store staff to wear and demonstrate products

  8. Promote “Buy Apparel, Get Makeup Free” offers

  9. Host joint product launches (fashion + beauty)

  10. Collaborate with beauty influencers for exposure

  11. Release seasonal color editions

  12. Curate special B2B “bundle packages”

  13. Add nail polish or lip gloss for multi-product appeal

  14. Refresh beauty inventory monthly with trending shades

  15. Offer low-MOQ co-branded/private label options

Business Value & Call to Action

For fashion retailers and agents, co-branded beauty products offer unmatched flexibility:

✅ Increase AOV with compact, high-margin beauty products
✅ Drive linked purchases between clothing and cosmetics
✅ Create emotional engagement through full-look styling
✅ Generate buzz with low-cost, highly visual items
✅ Low risk due to low MOQ and fast production cycles

📣 If you're a B2B decision-maker exploring ways to diversify your fashion offering without taking on high inventory risks, co-branded beauty products are your low-cost, high-return option.

💼 At GUER YOUNG, we specialize in ready-to-sell makeup combos (like eyelash curlers + mascara) designed for fast fashion, boutique stores, agents, and concept shops. We offer:

  • Custom packaging

  • Low MOQ (as low as 500 sets)

  • Short delivery times

  • Turnkey B2B bundling kits

📩 Contact GUER YOUNG today to get your private-label or co-branded makeup solution, and launch your own cross-category strategy in just weeks.

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Other language editions of this article

• Arabic version: http://gueryoungcosmetics.com/article/ar-news-how-co-branded-makeup-under-3-euros-boosts-fashion-sales-by-30

• French version: http://gueryoungcosmetics.com/article/fr-news-how-co-branded-makeup-under-3-euros-boosts-fashion-sales-by-30